My Skills & Expertise

With over 15 years of experience, I specialize in data-driven marketing strategies that enhance brand visibility, engagement, and revenue.

Content Strategy & Storytelling

I believe content should connect emotionally and convert analytically. The ability to disrupt your prospects, stop audiences in their tracks & make them listen is key matter. Because the relationship starts with the initial meeting.The first view & hi.

🔹 Developed storytelling-driven content strategies that boosted engagement by 50% across social media and websites.

🔹 Created viral content that generated millions of views and increased audience retention by 35%.

🔹 Balanced emotional storytelling with data-driven content to maximize audience trust and brand loyalty. 🔹 Here is an infographic showcasing the performance of the Instagram page I currently manage over the past two months as a case study

Digital Marketing & Analytics

🔹 SEO Mastery – Optimized websites that achieved a 20-40% increase in organic traffic within six months.
🔹 Google Ads & Meta Ads – Managed high-ROI paid campaigns, increasing conversions by 30%+ while reducing ad spend wastage.
🔹 Performance Analytics – Used advanced tools (Google Analytics, Meta Insights, CRM) to track campaign success and improve marketing decisions.

🔹 Here is an infographic showcasing the performance of the one Google ads. I currently manage over the past two months as a case study

Public Relations & Media Strategy

A brand’s reputation is its biggest asset. I specialize in PR strategies that shape public perception and crisis communication plans that protect brands.

🔹 Managed press coverage in Gulf News, The National, and other top-tier publications to amplify brand authority.
🔹 Developed crisis communication plans that safeguarded brand reputation during sensitive situations.
🔹 Strengthened media relations, securing consistent positive press mentions and increased earned media value.

Influencer Marketing & Partnerships

🔹 Managed over 500 influencer collaborations, increasing brand exposure and audience trust.
🔹 Spearheaded influencer-led campaigns that resulted in a 60% increase in organic engagement and a 3x ROI.
🔹 Created influencer partnership models that led to long-term collaborations and authentic brand advocacy.

Brand Development

Building brands that connect, inspire, and grow through PR, social media, and community engagement.
🔹 Led rebranding and market repositioning efforts that increased brand awareness by 45%.
🔹 Crafted brand messaging and identity that aligned with audience expectations and business goals.
🔹 Implemented community-driven branding strategies, fostering long-term customer loyalty.

Event Marketing & Sponsorships

I believe events are a powerful tool to create brand experiences and deepen customer relationships.
🔹 Organized large-scale events and sponsorship campaigns, attracting thousands of attendees and generating millions in brand exposure.
🔹 Partnered with industry leaders and media to maximize event visibility and engagement.
🔹 Created event content and digital strategies that drove 5x more social media mentions and interactions.

Tools & Systems Expertise

💻 Google Ads, Google Analytics, Meta Ads, TikTok & Linkedin Ads
💻 Canva, Office, Website Development
💻 CRM & Email Marketing Automation -Zoho, Sprout
💻 Influencer Management Platforms
💻 SEO Tools – SEMrush, Moz, Ahrefs

Expert in data-driven strategies.

Experience

Senior Digital Marketing Specialist

Emirates Park Zoo & Resort

2021–Present

• Developed data-driven marketing strategies, increasing business growth by 30% and conversion rates by 25%.

• Led multi-channel campaigns (SEO, Google Ads, social media, email) to enhance engagement and ROI.

• Secured WAZA membership and won the Gulf News Sustainability Award 2024 & TripAdvisor Award 2025.

• Managed 200+ influencer collaborations, strengthening brand awareness and audience engagement.

• Spearheaded community events & PR initiatives, boosting credibility and customer engagement.

Marketing Manager

Emerging World- PRAN-RFL Group, UAE

2018 - 2021

• Launched PRAN Cup Noodles with a record-breaking AED 5M in sales within 3 months.

• Increased audience engagement by 25% with targeted digital ad strategies.

Marketing Manager

Mohammed Akter Supermarket, UAE

2016 - 2018

• Implemented customer loyalty programs boosting retention and revenue.

• Developed branding strategies that enhanced customer foot traffic by 30%.

Assistant Marketing Manager

Alam Group, UAE

2009 - 2016

• Successfully launched 40+ retail outlets using data-driven marketing strategies.

• Conducted market research to refine branding and enhance customer experiences.

Empowering Brands Through Digital Marketing

I am Rashedul Alam, a senior digital marketing leader, PR, and influencer marketing specialist. I don’t just market brands—I craft stories that resonate, connect, and inspire. By blending data-driven insights with creativity, I help brands stand out, build trust, and drive real, measurable growth in an ever-evolving digital world.

150+

15

15 Years Experience

UAE Expertise

Rashed Marketing transformed our brand's online presence with their data-driven strategies and compelling storytelling. Highly recommend their expertise in digital marketing and influencer outreach!

Hassan Mahbub

★★★★★